The 6c model is a structured process for onboarding. Onboarding, also called onboarding new employees, is important for both the employee and the organization. Successful onboarding has a major impact on employee satisfaction, engagement and retention
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The steps in the 6C model
The 6C model describes six key steps that can be taken to achieve successful onboarding. The six steps are: compliance, clarification, culture, connection, contribution and check-in
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- Compliance
In this phase, the organization’s rules and procedures are explained. New employees should know what rules are in place and how to behave.
- Clarification
This phase further explains the employee’s job duties. What are the employee’s duties and responsibilities? What is expected of him or her? Clear goals and expectations should be set in this phase.
- Culture
In this phase, the corporate culture is explained. What are the core values and what does this mean in daily practice. New employees should quickly feel at home in the organization.
- Connection
This phase is about creating a connection between the new employee and the organization. This can be done, for example, by organizing an introduction day where new employees get to know other colleagues or an online experience where employees get to work with (new) colleagues.
- Contribution
This phase is all about creating added value. New employees need to be productive as soon as possible. Therefore, it is important to give them the tools and resources to do their jobs well.
- Check-in
This phase evaluates whether onboarding has been successful. Do new employees have the necessary knowledge and skills to do their jobs well? Is the employee satisfied with the onboarding? In this phase, adjustments – where necessary – can be made.
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The 4C model versus the 6C model
The 4C model and the 6C model for onboarding are both structured approaches to successfully integrating new employees into an organization. The main difference between the two models is the number of steps they contain
The 4C model contains four steps: compliance, clarification, culture and connection. These steps focus on conveying knowledge about the organization, the position and the company culture, and creating a connection between the new employee and the organization
The 6C model, on the other hand, includes six steps: compliance, clarification, culture, connection, contribution and check-in. The additional steps, contribution and check-in, in the 6C model are aimed at promoting the new employee’s productivity and evaluating the onboarding process to make adjustments if necessary. The 4C model is more focused on conveying information about the organization and creating a connection between the new employee and the organization
Both models are useful for organizations looking to improve their onboarding process. Which model fits best depends on the goals and needs of the organization. It is also possible to combine elements of both models to create a customized approach that best suits the specific organization and its new employees
The 6C model in marketing
The 6C model is another concept used in marketing and communications to identify the key elements needed to create effective communications. The model was developed by Chris Fill, a marketing expert and author of several books on marketing and communications
The 6C model for the recruitment process
The 6C model can also be applied to the recruitment process for new employees. Here is a brief explanation of how each of the six elements of the model can apply to the recruitment process:
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- Context
In the case of recruiting, it is important to understand the context in which the organization is located and what the needs of the organization and the specific position are. This helps in establishing the profile of the ideal candidate.
- Content
The content of the job posting should be clear, concise and relevant to the target audience. It is important to highlight the skills, knowledge and experience required for the position. The content of the job posting should appeal to candidates and portray the organizational culture and work environment.
- Community
When recruiting employees, it is important to understand the target audience and where they are. This could include social media, job boards or networking events. It is important to choose the right channels to reach the target audience. See also the tips in the article on e-recruitment in our knowledge base.
- Customization
Recruiting requires a customized approach. Each candidate is unique, and it is important to tailor job postings and other recruitment materials to the candidates’ specific needs and interests. This can be done, for example, by adapting language, graphics and advertisements to the target audience.
- Connection
It is important to make a connection with potential candidates. This can be achieved, for example, by working with ambassadors of the organization, testimonials from current employees and providing a good candidate experience. By making a positive connection, a potential candidate will be more likely to be attracted to the organization.
- Conversation
When recruiting employees, it is important to engage in conversation with candidates. One way to do this is by providing enough information about the organization and the position, asking open-ended questions and giving candidates the opportunity to ask questions. This ensures that candidates get a realistic picture of the organization and the position and feel more comfortable in the application process.
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Applying the 6C model to the recruitment process allows organizations to develop more effective recruitment strategies that better match the needs and interests of potential candidates. The model provides a framework to evaluate all key elements and helps to optimize recruitment efforts
Curious about the opportunities at ENBOQ
ENBOQ has various onboarding, reboarding combined with onboarding programs to make onboarding new employees more efficient and fun. This through E-learning and Gamification solutions