What is an onboarding video
An onboarding video is a video created specifically to induct new employees. It is part of the onboarding process and helps new employees quickly become familiar with the organization, its culture, values, mission, vision, procedures and other important information. It plays into one of the four Cs of onboarding, Culture, which makes culture a key priority in onboarding
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What is the content of an onboarding video
An onboarding video often covers several topics, such as an introduction to the company, its history, the products or services offered, its goals and strategies, the new employee’s role within the organization, and key rules and procedures
Why get an onboarding video made
To have an onboarding video made, it complements other onboarding materials, such as handbooks, checklists and personal guidance. The goal is to efficiently and effectively introduce new employees to their new job. It can increase the new employee’s commitment
Profits and disadvantages of having an onboarding video made
There are several advantages and disadvantages of having an onboarding video made. Below is a summary of some key advantages and disadvantages:
Advantages of having an onboarding video made:
- Consistent message:With an onboarding video, you convey a consistent message to all new employees. Everyone gets the same information.
- Cost-saving: An onboarding video is cost-saving because it can be used for multiple onboarding processes and does not have to be recreated each time. This can be especially beneficial for companies that hire new employees regularly.
- Visually appealing: A well-made on boarding video can be visually appealing and capture the interest of new employees. As a result, the information is absorbed better and sticks around longer.
- Time-saving: An on boarding video can speed up the onboarding process for new employees because they can watch the video at their own pace and rewind to revisit information.
Disadvantages of having an onboarding video made:
- One-way: An onboarding video is a one-way method of communication and limits the opportunity for new employees to ask questions. It is important to ensure that there is room for interaction and questions during the onboarding process.
- Limited interactivity: In an onboarding video, there is limited opportunity for interaction and exercises. This can make it difficult for new employees to really master the material.
- Technical problems: There may be technical problems with video playback, such as buffering or incompatibility with certain devices. This can be frustrating for new employees and slow down the familiarization process.
- Lack of personality: An onboarding video may lack personality and prevent the new employee from really getting to know the company culture and the personalities of their colleagues.
- So using an onboarding video can have both advantages and disadvantages. It is important to weigh these carefully and determine if an onboarding video is right for your organization and your new employees.
So using an onboarding video can have both advantages and disadvantages. It is important to weigh these carefully and determine whether an onboarding video is right for your organization and your new employees
Examples of onboarding videos
The use of onboarding videos has become increasingly popular in recent years because of the benefits it provides. There are many examples of successful onboarding videos that can serve as inspiration for companies considering creating their own. For example, Dropbox’s tour video, in which the company humorously explains its culture and values, or Airbnb’s tour video, in which the co-founders explain why the company exists and how new employees can contribute to the company’s mission
Coolblue has an onboarding video called “Welcome to Coolblue.” In this video, new employees are welcomed by Coolblue founder Pieter Zwart and given a tour of the company’s headquarters and various departments. The video also shows the mission, vision and values of Coolblue and how the company operates. The purpose of the video is to help new employees quickly feel at home at Coolblue and inspire them to contribute to the company’s success. The video can be found on Coolblue’s website and is also shown during the introduction day for new employees
How to make an on boarding video
When creating an on boarding video also known as an onboarding video, the following steps are very important:
- Define the purpose of the video: What do you want to achieve with the familiarization video? Do you want to introduce new employees to the company, the culture, the mission and vision, or do you want to train them in specific tasks?
- Write a script: Write a clear, concise and engaging script for the video.
- Choose a style:Choose a style that suits your business and the purpose of the video. Do you want an animated video or a live-action video?
- Make the video: Create the video using a camera or an animation program.
- Add music and sound effects: Add music and sound effects to make the video even more engaging.
- Test the video: Test the video to make sure it works well and meets expectations.
- Share the video: Share the video with new employees and make sure it is available in a central location where they can watch it whenever they want.
Having an onboarding video created can be a smart move to welcome new employees and quickly integrate them into the company. Using the steps and examples above, you can get started