The world of onboarding is constantly changing, and artificial intelligence (AI) is playing an important role in this transformation. HR executives express caution about implementing AI-driven tools because of question marks around data privacy, bias and ethics. However, despite these hesitations, AI is rapidly being deployed within HR processes. A benchmarking session conducted by Gartner in January 2024 showed that as many as 34% of HR managers are exploring possible applications and opportunities in the field of AI. Therefore, herewith tips on how AI can be used to write effective onboarding content

Advantages using AI for engaging onboarding content

AI can help you create engaging, personalized and consistent onboarding experiences that resonate with your new employees. It’s not as complicated as you might think! Plus, we offer some valuable tips for effectively leveraging AI to produce compelling content

Why AI-Generated Content Can Be More Attractive Than Human-Written Content

In today’s digital world, speed and efficiency play a crucial role in producing engaging and relevant content. Artificial intelligence (AI) offers a number of advantages that can significantly improve the content creation process. Here are some reasons why AI-generated content can be more engaging than content written by humans:

1. Speed and Efficiency: AI can generate large amounts of content in seconds. This makes it possible to respond quickly to trends and current events, something that would take much longer with human writers.
2. Consistency: AI can ensure that the tone, style and message of content remain consistent, even when generating large volumes. This is especially important for brands that want to maintain a unified voice across all their communications.
3. Data-driven insights: AI can analyze vast amounts of data to gain insights about what works and what doesn’t. As a result, generated content can be better tailored to audience preferences and behaviors, increasing engagement and effectiveness.
4. Personalization: AI allows companies to tailor content to individual users based on their behavior, preferences and interests. This level of personalization would take human writers a lot of time and effort, but AI can do it almost instantly.
5. 24/7 Availability: AI works without breaks and can generate content continuously, regardless of the time of day. This means businesses can always publish new and fresh content, which helps keep audiences engaged.
6. Creative Suggestions: AI can provide creative angles and ideas that human writers might overlook. By recognizing patterns and trends in data, AI can make suggestions that make content more interesting and innovative.
7. Cost savings: Although the initial investment in AI technology can be high, the operational costs are lower than continually hiring human writers. This makes AI a cost-effective solution for producing high-quality content.
8. Multilingualism: AI can generate content in multiple languages, which helps companies reach a wider audience without the need for human translators. This is especially useful for companies that operate internationally.

Because of these advantages, AI not only allows companies to work faster and more efficiently, but also to create content that better meets the needs and expectations of their (future) employees. While human writers will always play an important role, AI provides a valuable addition that can increase the overall quality and attractiveness of content

Garbage in, garbage out

The quality of ChatGPT’s output (results) depends directly on the quality of its input (data). When using ChatGPT, it is important to provide clear instructions for accurate and relevant answers. Here are some tips to improve the quality of prompts and generate better texts

1. Context and background information:
   Make sure you provide sufficient context and background information in your prompt. This helps the AI to generate a coherent and informative text.
2. Avoid repetition:
   Use synonyms and vary sentence structure to avoid repetition and keep the text interesting.
3. Write in clear and simple language:
   Use simple and clear language to convey the message effectively. Avoid jargon unless absolutely necessary.
4. Check for errors:
   Read the generated text thoroughly for grammatical errors, inconsistencies and inaccuracies.
5. Ask critical questions:
   End your prompt with critical questions or instructions to explore specific details or perspectives. This can help get deeper and more comprehensive answers.

Write in clear and unvoable language and ask critical questions

Here is a sample prompt with sufficient context and background information, using simple and clear language to convey the message effectively. Jargon is avoided unless absolutely necessary

Sample prompt: Corporate Culture at a Sustainable Energy Company

Write a 1,000-word article about the corporate culture at GreenEnergy, a company focused on renewable energy solutions. GreenEnergy has a culture of sustainability and social responsibility. Describe how these values translate into daily practices within the company. Give examples of initiatives such as volunteering, eco-friendly office practices and employee involvement in sustainable projects. Explain how the corporate culture at GreenEnergy not only benefits the environment, but also increases employee engagement and satisfaction. Use simple and clear language to get the message across effectively. Avoid jargon unless absolutely necessary

Also answer the following critical questions:

1. How does the culture of sustainability and social responsibility affect employee turnover at GreenEnergy?
2. What specific challenges has GreenEnergy encountered in implementing its sustainability initiatives and how have they been overcome?
3. In what ways does GreenEnergy encourage innovation within its team, and how does this contribute to the overall company culture?
4. How does GreenEnergy measure the success of its corporate culture and its impact on both the environment and its employees?
5. What are GreenEnergy’s long-term sustainability goals and how are employees involved in achieving these goals?

By answering these critical questions, you can provide deeper insights into GreenEnergy’s unique proposition. This approach allows the AI to generate a cohesive and informative article that is clear and understandable to a wide audience

AI and Improved Employee Experience

AI-driven content offers an engaging and innovative approach to welcoming new employees. But the use of AI can go much further. Here are some ways AI can contribute to an improved employee experience:

1. Exciting and Personalized Onboarding: AI can create personalized onboarding programs that match the specific needs and interests of new employees. By using data about the employee’s background and preferences, AI can deliver a customized onboarding experience that helps them feel at home in the organization faster.
2. Creative and Interactive Content: With AI, organizations can generate creative and interactive content that piques the curiosity of new employees. Think interactive videos, gamified learning experiences and personalized welcome messages. These innovative approaches make onboarding not only informative, but also fun and motivating.
3. Consistent and Clear Communication: AI provides consistent and clear communication throughout the onboarding process. This helps to reduce confusion and ensures that all new employees receive the same important information regardless of when they start.
4. Faster Access to Information: AI-powered chatbots and virtual assistants allow new employees to get answers to their questions quickly, 24/7. This reduces wait time and increases satisfaction by providing immediate support when needed.
5. Continuous Feedback and Improvement: AI can collect feedback from new employees about their onboarding experience and analyze this data to make continuous improvements. This allows organizations to continue to optimize their onboarding processes based on real user experiences.
6. Increased Engagement and Enthusiasm: When new employees are welcomed with engaging and creative content, it stimulates their curiosity and enthusiasm. AI helps fuel this enthusiasm by constantly providing them with interesting and relevant information about the organization, its culture and their role within the company.
7. Efficiency and Time Savings: By automating routine tasks such as filling out forms and scheduling induction meetings, HR professionals can focus on more strategic and personal aspects of the onboarding process. This makes for a more efficient and effective onboarding experience.
8. Long-term Engagement: The engaging content generated by AI not only helps with initial onboarding, but can also be used to ensure ongoing employee engagement. Offering regular personalized updates and learning modules keeps employee interest and motivation high.

Frequently-asked questions

How do I integrate AI tools into the onboarding process for new users?

To integrate AI tools into the onboarding process, start by identifying your goals and needs. Then select an appropriate AI tool, such as ChatGPT, that meets your requirements. Implement the AI tool by integrating it into your existing onboarding platform and design personalized learning experiences for new users. For example, the ENBOQ platform uses AI to make existing company and HR information easily searchable in each employee’s preferred language

What are the benefits of using AI in HR?

Efficiency and time savings are key benefits of using AI in HR. By automating time-consuming tasks such as resume screening, interview scheduling and answering frequently asked questions, HR professionals can spend more time on strategic activities such as talent management and strategic planning

What is a prompt within ChatGPT to create a story about our organization?

An appropriate prompt to generate a story about your organization might be as follows:

“Please describe the story of our organization, including our mission, our key accomplishments and how we are making a difference in the world. Let the story be vivid and inspiring so that it reflects our values and culture.” See also the example on context and background information in this article

Are there any restrictions when using an AI-writing-aid?”

Although ChatGPT is a powerful tool, there are some limitations. AI algorithms can have a difficult time capturing the subtle nuances of human creativity and emotion in writing. As a result, the generated content may lack that personal touch that we all often strive for anyway. In addition, AI writing tools may not be able to understand the full context of a written text, leading to potentially inaccurate results. It is important to keep in mind that not everything you come across online is necessarily true. Therefore, it is essential to recognize that not all AI-generated content is completely reliable (or original)